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What I've been thinking about.

The changing face of shopping

Why we need to understand network and specifically the sleeping giant we know (or think we know) as “network” marketing.

The Network Marketing concept has been around since the 1950s but came of age in the past decade completely transformed itself through technology. And under the radar, it is actually transforming the face of shopping much more widely than we could imagine.

Over the past 10 years I’ve heard countless numbers of businesses complaining that the drop in retail sales damaging their bottom line is due to online shopping. I believe this is not an exact representation of the truth. What is happening is not simply that shopping is DONE differently and that is not ‘just’ because it is happening on line. It has been my personal observation that a huge amount of retail sales has in fact shifted on line but more specifically to the Direct Selling Industry.

The information I discuss here and in the report you can download at the bottom of this page is inviting YOU, if you are a retail business owner affected by this change, to consider that you do not have to loose your retail sales to the internet if you understand where your customers are going, why they are going there (instead of your store) and what you can do about it to keep them as YOUR customers and keep earning income from sales generated to these customers.

Think about it…

These days the Direct Selling industry supplies a broad range of products and you can buy from everything from water purifiers, telecommunications services, medical technologies, cookware, food, cosmetics and nutritionals.

In 2014, it was estimated that nearly 100 million people around the world were involved in direct selling, creating annual sales figures of over USD $182 billion. Sales have increased by almost 20% over the past 3 years. The Asia Pacific region represents 45% of all global sales. Doesn’t that make your head spin? Did you have any idea?

  DSA member companies achieved $1.48 billion (AUD) in annual sales

  Approximately 597,000 independent salespeople were engaged with members of our communities (that is likely to include at least some of your customers)

  Women account for 75% of the direct selling sales force (considering that many everyday purchases are made by women, that figure is significant).

  Complementary healthcare products account for 33% of DSA members’ sales. That’s 33% out of $1.48 billions. Sales made not at a health provider’s practice but still upon personal referrals.

  Cosmetics and personal care products account for 22% of DSA members’ sales. That’s 22% of $1.48 billions … here in Australia. Sales not made in store but still made from a personal referral.

  Household goods account for 27% of DSA members’ sales.

In a nutshell, DSA members’ sales account for approximately 20% of the Australian complementary healthcare market and 15% of its cosmetics market.

With just under half a million people participating in Australia’s direct-selling industry, it’s likely you will have interacted with the channel in some way over the years. We cannot fight a trend that is aligned to the mega trend emerging today: the rise of self-organizing network.

I am seeing more and more traditional businesses integrating one or many product ranges sourced from the Direct Selling Industry (manufacturers and wholesalers like any others, just with a different distribution strategy) and to me that makes a lot of sense. Why? Your clients are likely to belong to that industry and if they do not yet, they are likely to be introduced to it whether you like it or not. Today, it is almost unavoidable.

Why did I research and write this report?

The networking and direct selling environment is burgeoning with change makers, free spirit and pioneers, the change-agents of the world. Many of my colleagues, friends and coaching clients belong to that industry and I honour them for actively contributing to our economy.

I developed this report to help these individuals gain more clarity on the validity of their chosen business model but also use as a third party tool to educate their tribes. It breaks my heart when I see hard working entrepreneurs loose heart and motivation when facing mythical objections such as “is this pyramid selling” or “I do not want to sell to my friends” or “only the people at the top make money” that are so widespread and so disheartening and so ‘yester-year’.

What does the report cover?

It covers the trends and mega trends that are most visibly shaping our current economy and identify where/how network marketing fits into the global picture that is emerging.

To date the report has been used by hundreds of networkers from various Network Marketing organisations in the US and Australia. Many of these individuals have been interviewed and some of the most inspirational stories (not rag to riches but rather “mission in action” stories) are currently being published with the hard copy of the book (due for bookstore release late 2017).

The report (as well as the live event) does not advocate a company over another nor does it advocate a product range over another. I myself purchase (as a preferred customer) many products from various professional network marketers as in doing so I contribute to our local economy but I just as much purchase from small businesses in my locality. My most desired outcome is to see sustainability arise for all involved in this changing economy and I truly believe this is possible if we understand the energies at work and how we can leverage them to truly trigger change in the world today. Starting with each one of us.

Network Marketing, as a business and lifestyle strategy is part of the solution to some of the problems we are experiencing in the world today:

  Worldwide health crisis

  Rising unemployment

  Financial crisis 


  Collapse of existing structures 


  Collapse of outdated business models

If you do have friends, neighbours, family members that are committed to that industry, please do give them a break. They are not running an illegal business (how could 600,000 people generate $1.48 billion in sale in this country alone and do this illegally). They are actually embracing cooperative strategies towards self-sustainability and are part of a global movement that is actively seeking, sourcing and implementing solutions to many of the challenges we are witnessing today.

As a transformational professional, I feel it is time we gain a broader perspective on how the industry called Direct Selling or Multi Level Marketing contribute to our economy. I hope you will find this report helpful.


Isabelle Sennery © 2005-

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